Fellows Directory

Estela Hernandez

Arrowhead Innovation Fund

Estela is the Fund Manager, President, and Chairman of Arrowhead Innovation Fund, a venture capital fund based in Las Cruces, New Mexico. The Arrowhead Innovation Fund is focused on seed- and early-stage investments to commercialize promising technologies developed by affiliates of New Mexico State University (NMSU).

Estela has a particular interest in seed- and early-stage companies. She launched a business design strategy firm in Las Cruces in 2012, working at the intersection of design thinking and business strategy, helping entrepreneurs and startups design innovative business models and compelling customer experiences using new frameworks and tools. She served as a board advisor to the Las Cruces Green Chamber of Commerce, a organization that works to foster the success of local economies in New Mexico and promote businesses committed to the triple bottom line.

Estela is an Enterprise Advisor at Arrowhead Center where she teaches design thinking innovation and advises clients of the Arrowhead Techology Incubator and Studio G student business accelerator, preparing them for the due diligence process.

Education, Personal, and Fellowship

Prior to earning an MBA in design strategy from California College of the Arts in San Francisco, Estela earned a Bachelor of Community Health from NMSU and studied interior design with a focus on healthcare facility design at The Illinois Institute of Art – Chicago.

Estela served her fellowship at Arrowhead Innovation Fund GP, Inc. under the mentorship of Ebetuel (Beto) Pallares (Class 18); she is a member of Class 20.