Jason Green Talks About the Long Game and How to Cultivate Trust [video]


Jason Green is one of the most intentional, if not the most intentional, investors I know.

So my ears definitely perk up when I hear Jason talking about how to build culture when building a new fund.

Think of how Jason started Emergence Capital. When he, Brian Jacobs and Gordon Ritter decided to start their firm, they met every Friday for a year before they launched. They discussed everything from culture to strengths and weaknesses, to their view on work-life balance and other topics related to how they wanted to work together.

Perhaps this is the reason that out of his 30 investments at Emergence, nine have gone on to become billion-dollar companies. That’s like batting .300, but with each hit being a grand slam!

Check out the video of Jason talking about how to build culture and values at a fund, and how it will pay dividends in terms of trust and reputation. As Jason says, trust is the glue that holds these entrepreneurial endeavors together, and allows people to bet on the future.

Jeff HarbachVCJ LogoThis story was a guest column by Kauffman Fellows CEO Jeff Harbach in VCJ. Jeff Harbach (Class 16) is president and chief executive of Kauffman Fellows. He tweets at @jeffharbach.