Video: Indonesia is the next hyper-growth market
The following story was a guest column by Kauffman Fellows CEO Jeff Harbach in VCJ.
In Indonesia, investors and entrepreneurs can find investments that will no doubt become billion-dollar businesses, and in many ways with lower risk.
That’s because models that have been proven out already in other parts of the world are still being put in place in what is the world’s fourth-most populous country.
Indonesia is the largest economy in Southeast Asia, and given the high mobile phone use, there are real problems that can be solved with technology in ways that have already happened in countries such as China, India and the United States. For instance, in Indonesia there is a popular transportation service that’s like Uber, but for the ubiquitous motorcycle taxis.
Convergence Ventures Managing Partner Adrian Li invests in early-stage tech ventures in Indonesia. Li believes the growth trajectory in the Indonesian archipelago could be similar to some of the hyper-growth seen in places like China as technology takes hold. (see video above.)
By learning what types of businesses have thrived elsewhere and applying those lessons in Indonesia, investors and entrepreneurs can predict which businesses will grow. Combining what has worked elsewhere with a strategy to listen to customers on the ground can lead to just the right product at the right time.
And in a market ready to explode, massive opportunity exists for success with a lot less risk.