Why You Might Want to Seek a Female Investor for Your Idea [video]

Woman professional holding laptop

Women’s investing power is at a historic high.

A historic transfer of wealth is taking place. Women now own more than half of all investable assets, and the numbers are expected to rise from here.

New venture firms are developing to focus explicitly on women investors. This could help diversify the venture sector, which traditionally has been male dominated. One potential benefit is that companies and products focused on women’s issues may get more funding and attention, leading to better products and services for the larger consumer population.

Trish Costello, founder and CEO of Portfolia, spoke about this trend at a recent Kauffman Fellows Reunion Summit in Kansas City. Play the video above to hear her thoughts.

Jeff HarbachEntrepreneur LogoThis story was a guest column by Kauffman Fellows CEO Jeff Harbach in Entrepreneur. Jeff Harbach (Class 16) is President and CEO of Kauffman Fellows. Jeff has been an entrepreneur and investor since 2002, and was Executive Director of the Central Texas Angel Network (CTAN), based out of Austin, TX, from 2011–2013, where he served his fellowship. He has led multiple startups, including two 7-Eleven stores, a luxury furniture store and interior design firm, and a private country club golf network. He was also an angel investor himself with the Vegas Valley Angels. Jeff holds a BS from Brigham Young University and an MBA from the University of Texas, Austin. jharbach@kfp.org