Daniel Heaf

Daniel graduated from the University of Nottingham’s School of Geography with a first-class bachelor’s degree. 

Daniel Heaf is Chief Executive Officer of Bath & Body Works, where he is leading the company’s transformation from a specialty retailer into a premier global brand. Through the company’s Consumer First Formula, he is focused on strengthening the brand, accelerating innovation and positioning Bath & Body Works for sustainable, durable growth. He has more than two decades of experience driving growth and transformation across consumer goods, retail, media and technology.

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Prior to joining Bath & Body Works, Daniel spent more than six years at Nike in senior leadership roles across strategy, transformation, digital and direct-to-consumer. As Head of Nike Direct, he helped grow the company’s direct-to-consumer business to more than $22 billion. He later served as Chief Strategy and Transformation Officer, leading enterprise strategy and transformation. Prior to Nike, Heaf served as Senior Vice President of Digital, Digital Marketing, Customer Service & Data at Burberry, where he helped reposition the brand as a digital innovator, increasing digital sales from 5% to 15%.

Daniel is a graduated member of Class 15. He served his fellowship at BBC Worldwide.