Fellows Directory

Carl Fritjofsson


Since mid-2016, Carl has been a full-time Principal at Creandum, the leading Nordic VC firm, responsible for its US presence and primarily looking for European entrepreneurs scaling into the US. He is particularly interested in foodtech, marketplaces, and any products leveraging data transparency and collaboration.

Carl is a battle-scarred entrepreneur and investor who has seen many sides of the tech ecosystem. He started his career in management consulting and went on to co-found the digital ad network AdProfit, bootstrapping the business into one of the leading digital channels for B2B advertising in the Nordics.

He then joined Creandum as a member in the investment team but soon left to co-found Wrapp, which became a portfolio company not only of Creandum but also of prominent VCs such as Greylock and Atomico. As COO of Wrapp, Carl was responsible for scaling the company internationally across 18 markets and raising an aggregate of $27M in venture funding.

After close to four years with Wrapp, Carl left to work with the world’s most active seed investor, 500 Startups, in San Francisco, coaching and mentoring early-stage companies through an intensive four-month accelerator program. In parallel to this work, Carl was a part-time Venture Partner with Creandum, supporting its portfolio in the US market and later transitioning to full-time Principal.

Education, Personal, and Fellowship

Carl is a graduate of Uppsala University (Sweden), from which he holds an MSc in business administration and finance.

A member of Class 21, Carl served his fellowship at Creandum under the mentorship of General Partner Johan Brenner (Mentor Class 16).