Fellows Directory

Ebetuel (Beto) Pallares

Joseph Advisory SVCS

Ebetuel “Beto” Pallares founded Joseph Advisory Services (JAS), based in El Paso, TX, in 2006. He brings extensive domestic and international startup experience as an entrepreneur and in conducting due diligence for both startups and late-stage companies. His professional experience spans working for top-tier strategy consulting firms, co-founding startups, international business development, and nonprofit management. In the summer of 2009, he co-founded Cottonwood Capital Partners, the general partner of Cottonwood Technology Fund, a seed and early-stage venture fund.

Beto has a particular interest in seed and early-stage companies with emphasis in the material sciences and nanotechnology areas. He serves on the board of six companies, four of which are material sciences related and two are biotech/med device related. In addition, he is a board observer on four other companies developing products and services in the material sciences and IT sectors.

He is also an advisor to the UT Horizon Fund, the venture capital investment fund of the University of Texas System, and serves on the limited partnership advisory committees of several venture funds. In addition, he serves as the Investor-in-Residence (IIR) for both the Texas Tech University System and New Mexico State University, identifying sources of capital, best practices, and structuring investment opportunities for university-related technologies.

Education, Personal, and Fellowship

Beto graduated from Brandeis University, in Waltham, MA, with a degree in economics, and received his MBA from The University of Texas at El Paso (UTEP). He also went on to attain a PhD in International Business from UTEP. Dr. Pallares’ research has focused on confluence of high tech emerging market firms, incubators, and technology commercialization. Beto is married, and enjoys fatherhood. When not spending time with his kids and wife, he is a professional photographer on assignment, and engages in reading, writing,and community service.

As a member of Class 18, Beto served his fellowship at Aligned Venture Partners under the mentorship of Susan Mason (Class 2), Managing Partner. He now serves as mentor to Estela Hernandez Hartley, Class 20.