Fellows Directory

Luke Erickson

CapitalG

Luke is a Vice President at CapitalG, the growth equity investment arm of Alphabet, Inc., based in San Francisco. Luke leads consumer analytics & portfolio-facing growth marketing, where he analyzes consumer diligence metrics and advises growth-stage businesses on user acquisition, marketing analytics, and profitable user growth.

Luke has consulted or personally managed growth strategy for over 60 enterprise and consumer businesses, spanning seed-stage to Fortune 500 companies. He uses the perspective gained through operating to advise on consumer investments with a focus on informing long-term go-to-market strategy and user acquisition trends.

Prior to his role at CapitalG, Luke was a Product Manager and Growth Associate at Social Capital, an early- stage venture capital firm based in Palo Alto, California. In addition to consulting to Social Capital's portfolio companies, Luke worked with a team of engineers to develop portfolio-facing products and bring the productized investment platform, Capital-as-a-Service, to market.

Education, Personal, and Fellowship

Luke is a graduate of Vanderbilt University, with a Bachelor of Science in human and organizational development. He is Texas-born, now living in Cole Valley, San Francisco, by way of Nashville and Washington, DC.

A member of Class 24, Luke is serving his fellowship at CapitalG. His mentor is Mamoon Hamid (Class 11, Kauffman Fellows board member), Partner at Kleiner Perkins Caufield & Byers (KPCB).