Shirley is an entrepreneur who has built and invested in B2B and B2C companies in Israel and the US. She is a Venture Partner at M2M Ventures, the first and only space tech fund in Israel.
Prior to M2M, she co-founded Seneca VC, a San Francisco-based preseed investment vehicle focused on future of work and developer tools. She led investments in Strattic and FYI, and created Founders + Funders, a biannual conference launched in partnership with Republic and Women 2.0.
Before Seneca, she was an investor at 83North (Greylock Israel), focused on European and Israeli opportunities in enterprise software, fintech, and AI. Prior to that, Shirley was founder and CEO of technology advisory firm Nooyalla, working with venture-backed startups like Mindspace and AppsFlyer on product strategy and capital raising. Outside of her current role, Shirley advises multiple early stage B2B startups on strategic planning and go-to-market.
Before moving to Israel, Shirley was VP Product at Standard & Poor's where she ran the Structured Finance Product Ops team, responsible for monetisation and developer relations. Her team built regulatory tech products that have helped S&P analysts rate nearly $3 trillion in issuance to date. Prior to that, Shirley was VP Enterprise Infrastructure at Morgan Stanley, where she supported core banking projects such as the 2009 Wealth Management joint venture and desktop virtualisation.
Education, Personal, and Fellowship
Shirley holds a BA Economics from Harvard University and an MBA from NYU Stern. She is an active member of the Harvard Alumni Association and regularly interviews undergraduate applicants, particularly candidates that are women of color or from underrepresented minority groups.
Shirley has spoken at events by Founders + Funders, Republix by SheWorx, mBolden, and Harvard Women in Tech. Wife to 1, mother of 3, and supporter of Skateistan (skateistan.org) and Choose Love (chooselove.org).
Shirley is a member of Class 23, serving her fellowship under the mentorship of Guy Horowitz, Partner at DTCP.