Ariel Muslera

Tuk Tuk Lab

In 2014, Ariel founded Tuk Tuk Lab—a space and a method. A space (to be launched soon) where tech experts, entrepreneurs, and industry-leading corporations partner to build new products for emerging markets. A method to tackle the innovation problems with a startup approach. Tuk Tuk's goal is to help companies of any size (from startups to corporations) focus on what's absolutely important, right now, and work with them to execute a plan.

Ariel also serves as an advisor to Santander Innoventures Global Fintech VC Fund and is also a Regional Advisor to the Latin American Private Equity & Venture Capital Association (LAVCA).

Before Founding Tuk Tuk Lab, Ariel was a founding partner of Eastpoint Ventures, managing the firm's operations acting as CEO. He was responsible for identifying business models that may be attractive for the Latin American markets. At the same time, Ariel was a partner at CAP Ventures, an Argentina-based VC fund founded in 2007, focusing on technology-related investments.

Earlier, Ariel was Director of Strategy and Product Development at LAVCA, where he devised and executed multiple products and services for the PE and VC community in Latin America. Before that was a lead Partner at NetStrategies, a US-based boutique advisory firm where he co-led capital raising and strategy engagements for multiple technology startup companies in the new media industry.

Education, Personal, and Fellowship

Ariel holds an MBA, with Honors, from Columbia Business School and a BA in economics from Universidad Torcuato Di Tella. He teaches a course on Design and Innovation at a business technology executive program at Universidad de San Andres.

Ariel has lived and worked extensively in New York, São Paulo, and Buenos Aires.

As a member of Class 18, Ariel served his fellowship at Eastpoint Ventures under the mentorship of fellow co-founder, Gabriela Ruggeri and Alex Mendez of Storm Ventures.