Joon Sung Park

Legend Capital

JOON joined Legend Capital in 2005 as Associate, and was later promoted to Vice President, Director, and Executive Director. He is now Managing Director of the firm and leads cross-border investments in Korea, Japan, India and Southeast Asia.

Joon famously led an US$6M investment in HYBE (KOSPI:352820) formerly called BigHit Entertainment, the management agency of K-pop sensation BTS boy group in early 2016, which became a US$10 Billion market cap company.

Other investments include Any Color (Tokyo Stock Exchange growth market: 5032), Zinus (KOSPI:013890), LUNIT (KOSDAQ: 328130), Dexter Studios (KOSDAQ:206560), Wipam (KOSDAQ:332570), C-Channel (Tokyo Pro Market:7691), L&P Cosmetics, Bespin Global, Mathpresso, Healing Paper, PPB Studio and Vedantu.

Before joining Legend Capital in 2005, Joon worked in Accenture Tokyo office as an Analyst.

Education, Personal, and Fellowship

Joon majored in Business Administration at Yonsei University in Korea and studied at University of Pennsylvania, Wharton School as an exchange student during his sophomore year. He earned his MBA from Keio University Graduate School of Business in Japan.

Joon serves as Schwarzman Scholars program Industry Mentor and as advisor for TAEJAE foundation.

He enjoys swimming, golf, and traveling. As a native Korean, he is fluent in Mandarin Chinese, Japanese and English and lives in Seoul with his wife Elina and three kids.