Fellows Directory

Liat Aaronson

Horizen Labs Ventures

Liat Aaronson is the co-founder and managing director of Horizen Labs Ventures, a Web3 advisory and investment firm that was spun out from the company she co-founded in 2019 called Horizen Labs. Before that she served as the COO of Selina Hospitality. Prior to the operations role, Liat was an Investment Partner at Marker LLC, a leading Israel-New York based venture capital firm, where she continues to oversee their follow-on annex fund and is a director of a portfolio company called Wristcam.

Prior to joining Marker, Liat was the Executive Director of the Zell Entrepreneurship Program at Reichman University. The innovative venture creation program she helped grow and develop in the ten years of her leadership that allows undergraduates in their final year of study at IDC to experience entrepreneurship hands-on taking ideas and developing them in to funded startups. Many successful companies, including Gift's Project, Wibiya, Wibbitz, Bizzabo, Torii, Overwolf, Magical and Argus were founded out of the program. Today she remains involved as acting chairperson of Zell and is the director of the ZEP Fund, which invests and manages a portfolio of of 30 Zell alumni companies.

Liat is a board member at Wristcam and Layer3, and a member of the Friends of Reichman University advisory board. Liat is on the advisory boards of WiSe, Weizman Institute's entrepreneurship program and Scola, the 81 Unit entrepreneurship program, Sheba Hospital School of Entrepreneurship and Innov8, in Nigeria.

Education, Personal, and Fellowship

She holds a BA in political economy of industrial societies (economics and political science, cum laude) from the University of California at Berkeley, an LLB and MBA from Tel Aviv University, and an LLM in European law from the University of Leiden in the Netherlands (cum laude).

Liat became a member of the Israel Bar Association in 1999, after completing her internship at Kantor, Elhanani, Tal & Co. She attained practical experience in M&A and new ventures as an associate attorney at Naschitz, Brandes & Co., a position she held until joining IDC Herzliya in 2005.

A member of Class 22, Liat served her fellowship under the mentorship of Sham Sandhu at Marker LLC in Tel Aviv, Israel, and Scott Brady of Innovation Endeavors. She also served as a mentor to Eyal Mayer (Class 21) and Tal Tochner (Class 24).