Fellows Directory

Willian Shiang

Yoobic

Willian Shiang is currently COO | CFO | GM Europe at Yoobic, one of the fastest growing technologies companies in Europe (Series B backed by Insight and Felix), whose mission is to help retailers and brands optimize their stores, operations, and teams to deliver an irresistible shopping experience that ultimately drives conversion up.


Previously, Willian was UK Head of Revenue Management for KraftHeinz and prior to that spent nearly a decade at The Carlyle Group investing in Growth capital / Buyout transactions based out of Sao Paulo and London. Willian started his career at A.T. Kearney Global Management Consultants.

Education, Personal, and Fellowship

Willian is an active angel investor, a Kauffman Fellow (Class 17), MBA from the Wharton School, MA in international relations from UPenn and BS from ITA, the Aeronautics Institute of Technology (Brazil).

Willian lives in London and loves spending time with family. He is fascinated on techniques to raise trilingual children, is a Patriots/Chelsea/Corinthians fanatic and an absolute fan of good food

Willian is a member of Class 17 and served his Fellowship at The Carlyle Group under the mentorship of Juan Carlos Felix.