Fellows Directory

Ben Choi

Legacy Venture

Ben brings with him the diverse perspectives as an investor, entrepreneur, and operator. In his role at Legacy Venture, he helps shape the fund's strategy, manage its investments, and tap the power of venture capital to help Legacy members amplify their philanthropic impact in the world.

As a venture capitalist, Ben focused on early stage investments. He loved the thrill of strategizing at the most nascent stage of product creation with great entrepreneurs. In over a decade of investing at Maveron, Storm Ventures, and RRE Ventures, he generated significant returns for his investors. For example, his early investment in Marketo resulted in a public company now valued at over a billion dollars.

As an executive, Ben ran product management for Adobe's Creative Cloud offerings, the company's most significant strategic shift in decades. Previously, Ben directed strategy at Greystripe, a mobile ad network acquired by ValueClick. He also cofounded mobile commerce startup CoffeeTable, where he earned his stripes raising financing, building a team, and ultimately selling the company.

Ben enjoyed several years of his early career in Singapore, where he had the privilege of leading humanitarian relief teams to Bangladesh and Afghanistan.

Education, Personal, and Fellowship

Ben received his MBA from Columbia Business School, with Dean's List and Beta Gamma Sigma distinctions, and his BA in computer science, with Honors, from Harvard University. Born in Peoria, raised in San Francisco, and educated in Cambridge, Ben now lives in Palo Alto with his wife and twin boys, who both keep him young and age him fast.

Ben is a member of Class 11 and served his fellowship at Storm Ventures. He has also served as mentor to Kelli Cullinane (Class 21) and regular speaker at Kauffman events.